About Us

GFF Direct is a family run business, based in a village near Selby in North Yorkshire, UK. The foundations of the company began in 2004 when Sally was diagnosed as Wheat and Gluten intolerant.

By speaking with coeliac's in the local area, Sally soon found that they experienced the same restrictions and frustrations. So with her husband IT knowledge and support, the website was born. The site was launched in May 2004 with just over 90 GF foods listed.

Since then Sally and Stuart have increased their range to include their own brand of "Feel Free" savoury pies, sausage rolls and quiche's. This gives a wide variety and choice of good quality foods to customers and they have sourced foods that customers have found difficult to find, such as pork pies, Cornish pasties, savoury pies and sausage rolls, which are made by local producers with first hand knowledge of gluten free diets.

The site currently lists some 400 different gluten free items with exciting products from Italy - Il Pane di Anna flours and pastas, - Breads, pastas and deserts and our own branded produce - "Feel Free". The Feel Free range is a tantalising group of Savoury Pies, (Beef and Mushroom, Chicken and Leek, Pork Pies, Cornish Pasties) and Sausage Rolls. Click here to view them - Please note, the range is all FROZEN.

With the internet shop and mail order being at the heart of the business, Sally and Stuart are offering the largest selection of gluten free foods under one virtual roof.